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The problem with most multivitamins and supplements

From caking agents to ineffective amounts, here’s the truth about your multivitamin.

Laura Sugden
Lead Copywriter and Health Coach
December 02, 2020
4 min read

Do multivitamins really work?

The short answer: it depends. Multivitamins can be a great safety net in making sure you cover all your nutritional needs. Multivitamins can work but most multivitamins fall short in terms of both quality and quantity of ingredients.

We made Heights Smart Supplement after spending LOADS of money, time, and energy trying to nail the nutrition for our brains with multivitamins and other supplements. So if you’re taking a multivitamin but feeling nothing here’s what we uncovered about other multivitamins and supplement out there...

The problems with multivitamins

There are four main problems with most of the run of the mill multivitamins that prevent them from really working. Here's what they are:

1. Hidden nasties (from talc to contaminants)

Too many multivitamins and other supplements contain harmful caking agents such as talcum powder (often listed as magnesium silicate), fillers, colourants, toxic dosages, invisible chemicals, and dangerous contaminants. Whilst talc is "generally recognised as safe" (GRAS) by the FDA in the US, talc contains in its natural form sometimes contains asbestos. When inhaled asbestos has been linked to lung cancer, especially after long term exposure. All this is made worse by inaccurate labelling—so you may not even know if these things are lurking inside.

2. Unusable ingredients

Your body can’t always absorb the nutrients in a multivitamin or supplement combination. Some ingredients inhibit the absorption of others or are in versions unusable by the body. Many need to be taken with fats or certain foods in order for the body to absorb them into the bloodstream. So you may be paying for something that isn’t having any nutritional value. 

3. Questionable sources

Did you know that a lot of vitamin D is sourced from sheep wool? Or that most omega 3 comes from processed fish oil or fish livers? Not great if you’re on a plant-based diet, or would rather your nutrients come from sustainable sources.

4. Just not enough

Because omega 3 is in liquid form, it's often missed out of multivitamins—except those using a dual capsule. Blueberry antioxidants or high enough doses of certain vitamins are also absent from most multivitamins. This means you’re either missing out on crucial nutrients for the health of your brain and body, or have to take multiple supplements to top up.

What makes the Heights Smart Supplement different?

We've developed Heights as more than your average multivitamin. Thanks to the following five factors it really works in making sure your body can absorb the vitamins and get the full benefits of them.

1. Full transparency

You can see exactly what’s in our capsules. No fillers, no nasties. Nutrients, nothing else—read what our co-founder, Joel, has to say about it.

2. Nutrients you can use

Every ingredient in our capsules works together to make them easy to absorb. And encasing them in algae oil means they’re released slowly and effectively, without needing to take them with food. We also use the most bioavailable form of each nutrient, meaning they're all already in the most absorbable form.

3. Sustainable, plant-based ingredients

Everything in Heights Smart Supplement is vegan, halal, kosher, and allergen-free, as well as being responsibly-sourced.

4. The right doses, according to research

Every ingredient is included in the doses proven to make a difference. And we review the formula every 3 months to keep it up to date with the latest research.

5. It’s all-in-one

Forget swallowing loads of pills at different times of the day to ensure your body gets what it needs—we designed the Smart Supplement to make sure looking after your brain is as easy as possible. You can stop taking many of your regular supplements when switching to the smart supplement. Our two daily capsules include everything you need, all set in one handy bottle—perfect to leave by your bedside, on your desk, or anywhere that will help form a habit.

Start feeding your brain with our science-backed supplement

Learn more

To start feeding your brain with our science-backed supplement, head here.

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This product is not designed to replace a varied and balanced diet. Do not exceed stated dose. If you are pregnant, breastfeeding or taking any medication, please consult your doctor before use. Do not use it if the sachet has been opened. Store in a cool, dry place. Keep out of reach of children.

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