Take control of your health
Join Vogue Williams and put yourself first with the Smart Probiotic. With 7 clinically-backed strains, plus zinc, to support the body and mind.
Give yourself the energy and confidence to keep doing the things you love.
"I've taken probiotics in the past and I only recently learned that most of them don’t undergo testing. This has and it actually works, all the good stuff goes straight to your gut."
Gut health, redefined
Your gut is key to every aspect of health. Whether you have gut issues or not, microbiome disruption from modern lifestyles impacts our mental and physical health.
Our proprietary technology targets the gut-brain axis, delivering bacteria with proven benefits to the gut alive.
4.6/5 based on 270 reviews
Our 3-in-1 high-impact vegan probiotic contains 20bn CFUs of seven clinically-backed strains, plus zinc, that reach your gut alive.
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3 reasons you’ll love it
It’s your safety net. Friendly bacteria in one daily capsule, so you have all your bases covered.
It’s proven to work. Third-party tests show that 33.9bn CFU reach your colon alive—170% more than we claim on the label. So you know you’re getting what you pay for.
It’s backed by science. Our formula, made up of 7 strains in optimal amounts, is supported by 300+ clinical studies.
What to expect
Discover how the Smart Probiotic benefits you.
Supports digestion and growth of beneficial gut bacteria, while promoting regularity and stool hydration.
Helps alleviate GI discomfort, such as bloating, gas, constipation, and diarrhea.
Aids intestinal barrier repair after antibiotics.
One capsule a day
All seven strains, along with zinc, are in every capsule.
At any time
We generally suggest taking it in the morning, but find a time that fits your schedule.
With or without food
No need to take anything else alongside your Smart Probiotic, unless you want to.
No need to refrigerate
Keep it in a cool, dark place.
World's most studied strains. Fact.
Designed by neuroscientists, dietitians, and gut experts over two years, the Smart Probiotic represents an unmatched commitment to research.
Our strains are backed by over 380 clinical studies, and we’re continuously investing in third-party testing so you can trust what you’re putting in your body is proven to work.
Designed to survive
Most probiotics don’t work—the bacteria die before they reach the gut.
But our delayed-release technology and proprietary protective matrix guarantee the majority of our 20bn CFUs reach your colon, where they can have an impact.
Engineered with precision
From strain-specific fermentation to continuous temperature checks, every stage of the Smart Probiotic’s manufacturing process is carefully monitored.
That’s why it contains 200x more live bacteria than best-selling over-the-counter alternatives.