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Fuel for better living
Support for your microbiome
Bundle – Save 14%
Bundle – Save 14%
For your body and mind, combined
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Take control of your health

Join Vogue Williams and put yourself first with Biotic⁺. With 7 clinically-backed strains, plus zinc, to support the body and mind.

Give yourself the energy and confidence to keep doing the things you love.

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Vogue's thoughts on Biotic⁺

"I've taken probiotics in the past and I only recently learned that most of them don’t undergo testing. This has and it actually works, all the good stuff goes straight to your gut."

Vogue Williams
Long term customer & investor
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Gut health, redefined

Your gut is key to every aspect of health. Whether you have gut issues or not, microbiome disruption from modern lifestyles impacts our mental and physical health.

Our proprietary technology targets the gut-brain axis, delivering bacteria with proven benefits to the gut alive.



4.7/5 based on 627 reviews

Our 3-in-1 high-impact vegan probiotic contains 20bn CFUs of seven clinically-backed strains, plus zinc, that reach your gut alive.

1 per day
30 day supply
Improves digestion*
Reduces bloating*
Balances mood*
30-day money-back
100% vegan
Third-party tested
No need to refrigerate
Gluten free
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3 reasons you’ll love it

  1. It’s your safety net. Friendly bacteria in one daily capsule, so you have all your bases covered.

  2. It’s proven to work. Third-party tests show that 33.9bn CFU reach your colon alive—170% more than we claim on the label. So you know you’re getting what you pay for.

  3. It’s backed by science. Our formula, made up of 7 strains in optimal amounts, is supported by 300+ clinical studies.

What to expect

Discover how Biotic⁺ benefits you.

SPB — Benefits
Digestive health*

Supports digestion and growth of beneficial gut bacteria, while promoting regularity and stool hydration.

GI relief*

Helps alleviate GI discomfort, such as bloating, gas, constipation, and diarrhea.

Restores balance*

Aids intestinal barrier repair after antibiotics.

One capsule a day

All seven strains, along with zinc, are in every capsule.

At any time

We generally suggest taking it in the morning, but find a time that fits your schedule.

With or without food

No need to take anything else alongside your Biotic⁺, unless you want to.

No need to refrigerate

Keep it in a cool, dark place.

World's most studied strains. Fact.

Designed by neuroscientists, dietitians, and gut experts over two years, Biotic⁺ represents an unmatched commitment to research.

Our strains are backed by over 380 clinical studies, and we’re continuously investing in third-party testing so you can trust what you’re putting in your body is proven to work.

Sophie – Experts
Sophie Medlin, RD
Head of Nutritional Research
Sophie Medlin, RD
Head of Nutritional Research
Our Head of Nutritional Research, a consultant dietitian, chair of the British Dietetic Association for London, and founder of City Dietitians.
Tara – Experts
Dr Tara Swart, PhD
Chief Science Officer
Dr Tara Swart, PhD
Chief Science Officer
An Oxford- trained medical doctor, a neuroscientist with a PhD in neuropharmacology, and a senior lecturer at MIT.
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Designed to survive

Most probiotics don’t work—the bacteria die before they reach the gut.

But our delayed-release technology and proprietary protective matrix guarantee the majority of our 20bn CFUs reach your colon, where they can have an impact.

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Engineered with precision

From strain-specific fermentation to continuous temperature checks, every stage of Biotic⁺’s manufacturing process is carefully monitored.

That’s why it contains 200x more live bacteria than best-selling over-the-counter alternatives.

We're here to help

Frequently asked questions

We’ve got the answers.

Find more answers on our FAQ page