Why we value sustainability
Mindfulness and compassion are part of who we are. That’s true for our brains, and it’s true for the planet. So you can feel good about feeling better.
Leading by example
As a company, every decision is informed by our values—care without compromise; trust and transparency. So we use independent auditors and environmental researchers to analyse our steps to sustainability.
As a result, the environmental impact of our packaging is about the same as watching an hour of Netflix.
We are what we eat
The Smart Supplement had to be sustainable. That was non-negotiable. And it starts with what’s inside. Every ingredient is responsibly-sourced and plant-based.
So instead of getting vitamin D from sheep’s wool, we use lichen. Instead of harvesting omega 3 from fish liver, we use vegan microalgae, grown in pools with zero impact on marine ecosystems.
"‘Better for your brain, better for the planet’ is a foundational principle for Heights. We take an evidence-based approach to reducing our carbon footprint and minimising our impact on the environment. It informs every step of the process, from the early stages of product development to packaging."
Joel Freeman, Heights' Co-founder
Why we use plastic
It’s simple—our PETG bottle has a 3x smaller carbon footprint than a glass bottle. And while compostable film or sachets sound great, current estimates suggest only 3% are actually composted.
Reduce & reuse
Reducing consumption is the most impactful thing we can do. So with the help of a grant awarded by the UK government, we’re developing an innovative refill system, to reuse our bottles and reduce single-use plastics.
A higher standard
We’re becoming a Certified B corporation. It’s a mark of trust, a commitment to sustainability, governance, and employment standards, aligned with the UN’s sustainable development goals.
This has been our aim since the start. Being a registered BCorp will help us to maintain our values of care, trust, and transparency in our work, empowering us to become better, every day.
The Smart Supplement
We can get better
The planet is for everyone. And anyone can make a difference. We’re always looking for innovative ways to become even more sustainable.
Share your ideas with email@example.com
Nope, the Smart Supplement is completely free of palm oil or any palm oil-derived products.
Yes. All of it. The Smart Supplement will arrive in 100% recycled and recyclable cardboard and paper, and the bottle is PETG—a fully recyclable plastic.
We review the scientific literature every 3 months to ensure our supplement is the best it can be. This means we work in small batches, so sending multiple bottles at a time might mean you miss out on any formula updates. However, we appreciate that it may be more sustainable, so we are looking into sending triple packs to our international customers.