Why we value sustainability
Mindfulness and compassion are part of who we are. That’s true for our brains, and it’s true for the planet. So you can feel good about feeling better.
Leading by example
As a company, every decision is informed by our values—care without compromise; trust and transparency. So we use independent auditors and environmental researchers to analyse our steps to sustainability.
As a result, the environmental impact of our packaging is about the same as watching an hour of Netflix.
We are what we eat
The Smart Supplement had to be sustainable. That was non-negotiable. And it starts with what’s inside. Every ingredient is responsibly-sourced and plant-based.
So instead of getting vitamin D from sheep’s wool, we use lichen. Instead of harvesting omega 3 from fish liver, we use vegan microalgae, grown in pools with zero impact on marine ecosystems.
"‘Better for your brain, better for the planet’ is a foundational principle for Heights. We take an evidence-based approach to reducing our carbon footprint and minimising our impact on the environment. It informs every step of the process, from the early stages of product development to packaging."
Joel Freeman, Heights' Co-founder
Why we use plastic
It’s simple—our PETG bottle has a 3x smaller carbon footprint than a glass bottle. And while compostable film or sachets sound great, current estimates suggest only 3% are actually composted.
Reduce & reuse
Reducing consumption is the most impactful thing we can do. So with the help of a grant awarded by the UK government, we’re developing an innovative refill system, to reuse our bottles and reduce single-use plastics.
A higher standard
We’re becoming a Certified B corporation. It’s a mark of trust, a commitment to sustainability, governance, and employment standards, aligned with the UN’s sustainable development goals.
This has been our aim since the start. Being a registered BCorp will help us to maintain our values of care, trust, and transparency in our work, empowering us to become better, every day.
The Smart Supplement
We can get better
The planet is for everyone. And anyone can make a difference. We’re always looking for innovative ways to become even more sustainable.
Share your ideas with firstname.lastname@example.org